8 Sure-fire Landing Page Strategies for 2012

Website landing pages enhances visitor conversion, captures leads and creates a branded user experience. But very often marketers overlook key conversion aspects while developing their landing pages. So, what are the common landing page flaws? How can you covert the basic landing page into an effective conversion page? Find out more in this article >>> Read more

What is a Landing Page?

A landing page is the first page visited in your website, via a link from an ad, a search result, or an email promotion. Every landing page is designed to carry out the end goal.

Let’s examine a few elements that can help you fine tune your landing page performance. 

Strategies to make your Landing Page Lucrative

Create a focused landing page

According to a recent survey, 18% of email campaigns direct visitors to their home page. Using generic landing pages with multiple offers reduces the chances of conversion. Instead create a separate page to strategically communicate your offer. With a focused landing page, you can raise the bar for customer experience and increase visitor conversion.

Attract visitors with an attractive and clear call of action

Multiple offers on your landing page distract fickle minded online visitors. Instead of detracting visitors with multiple offers, you can communicate one main offer with a prominent call to action.

Optimize landing page copy

Use the right-mix of sales points with intelligent psychological triggers in your sales copy. After creating the copy, test the content on a sample group. Based on the feedback, you can further optimize the landing page copy for higher results.

Synchronize landing page design with branding 

Maintain a consistent look and feel of the landing page template that match with your website design. Landing page design using the similar color and design will heighten brand recognition.

Use Testimonials

Include testimonials from your clients at strategic locations on the landing page. Adding customer feedbacks or logos of affiliated institutions adds credibility of your offer.

Minimize the visual clutter

Keep the landing page clear and avoid the urge to promote multiple offers. Do not distract the visitor with excessive designs, navigational bars and links to other sections. Use only supportive visuals that aid visitors to the desired action. 

Create a landing page that loads quickly

While developing your landing page, use minimal graphics, or optimize the size of images so that it loads faster. An optimized landing page reduces the chances of a visitor moving away from your site.



Finally, test 


Check the merits of your landing page before you upload on your site.  Align the design, visuals, audio and video elements, etc used in the landing page for higher customer engagement. 

Pioneermarketers Article On Effective Email Subject lines : The Ones That Matter

What invites you or leads you to open your mail ? Yes it is the decision making factor in the subject line. Most of the marketers here keep their subject line short, and around fifty words. The reason behind this is that the subject line of an email should be compelling / persuading, and concise enough to convience your receiver to open the mail and take the necessary call for it. It is thus said that there is no magic formula in an email, as it takes both science and arts into craft. Through the subject line in your email, you should be able to connect with the audience heart by having a strategic intent and a right tone too. 

Given below are four important rules to consider for the perfectly carved email subject for your email campaign, getting a good open, click, deliverability rate too.

Get to the Point: As relevance is the most important key. Get to the point in the most creative way, with some fresh information. Always remember that the attention spams are short and your recipients time is valuable.

Do not mislead for an open:  This means your subject should have a tie back to the content in the mail, which will not only improve the long term email results but will also build the trust. So be honest, concise, and precise while enciting them to open your mail.

Test Test Test : Perform A/B testing for your subject line on a segment of your desired recepients. This will provide a great insight of what will work for you. For example 

1.Personalization :  Personalization is nothing but using the first name or the company name

2.Proof : Highlighting an expert or the peer of the receipent

3.Scarity : Highlighting the content that is exclusive or limited

4.Relevance : where you mention their city.

5.Brevity: Shorter email subjects versus longer

Review and focus on the End Goal :  This is a process where you look back at your mails and see which subject lines has got you the best conversations and the best click throughs. Going one step deeper will help you identify the content that is working with your audience allowing you to write more relevant mails going forward.

These four important tips, and keeping your subject line shorter will surely have an impact on Email Marketing Success.